03.–06.03.2026 #IEM2024

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Trade fair, next level:

Your success with the Marketing Package

Please take a moment to envision your next trade fair:


Every visitor with an interest in your product range will see your company and your product variety straight away when preparing. International journalists and potential partners can easily inform themselves about your innovations. And your networking tool keeps delivering with appointment requests that you can manage directly in the tool.

More contacts, more leads, more success: All of this can be found in the Marketing Package at Koelnmesse. All this is trade fair, next level – and as an exhibitor you get all this automatically with your registration. This way you benefit from added presence before, during and after the trade fair – on the website and the EISENWARENMESSE app.

With this in mind, we bundled proven services with new marketing services – to create a package that contains all the promotional activities that are important for your trade fair success. And we offer it at a package price that is significantly lower than the combined prices of the individual products.

For you, this means: More success, less expense!

Entry in the directory of exhibitors

The directory of exhibitors is the most important orientation tool for visitors. Not only your current customers but also potential new partners will use it to find your offer and location – essential for maximum visitor frequency and lots of new leads!

To the Media Shop

Entries in the list of product groups

Generate contacts and draw attention to yourself: Visitors looking for specific product groups will automatically find you and your products in the list of products groups – there’s no easier way to attract visitors to your stand!

To the Media Shop

Trademark Entry Basic

Benefit from an increased presence with a high recognition value and present your brands in our directories of exhibitors.

To the Media Shop

Product Entry Premium

Present your product in the best light: With the Product entry premium, generate maximum attention in the online exhibitor search and the trade fair app – 2,000 characters of copy plus the maximum size of 500 x 500 pixels guarantee you plenty of interest!

To the Media Shop

Online press compartment

This is where the press from all over the world gets the information for their stories: Simply place your trade fair press releases in the online press compartment and reach all the important international journalists at once - you can't get more extensive coverage!

To the online press compartment

Networking

The new Networking feature offers a wide range of opportunities to make contact with industry experts, exhibitors, buyers and decision-makers. This enables you to efficiently connect with all trade fair participants in the trade fair app. Both existing and new contacts can be added virtually to your own profile here.​

To the Networking

Ticket Codes

One of the most important building blocks for your trade fair success is visitor quality! Use Ticket Codes to invite your partners and new customers to a free visit to the trade fair – while ensuring a full stand and successful conversations at the same time!

Leadtracking

Your visitors are the key to your trade fair success: Every single visitor to your stand is a potential new partner and valuable contact - ensure a successful trade fair at the touch of a button!

To Leadtracking

Free advertising materials

Communicate your trade fair presentation with online banners, e-mail signatures, individual social media graphics or personalized hall layouts including your stand location. Draw everyone’s attention to your participation in the trade fair and ensure plenty of visitors to your stand!

To the Media Shop

Contact

Do you have questions or require support? Contact us today!

Tel. +49 221 821-3998
Write an e-mail