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Digital Summit
D.S. – The complete spectrum of digitization
At the Digital Summit of the INTERNATIONAL HARDWARE FAIR the complete spectrum of digitization in trade was illuminated. A programme of lectures on the opportunities and risks of e-commerce as well as Shop systems, ERP, electronic payment, hosting, search engine optimisation.
On the central stage of the EISENWARENMESSE, the EISENforum, everything to do with the topic of eCommerce took place over two days. Seize the opportunity and meet the industry experts in the adjacent networking area!
Partner: Michael Atug - E-Commerce Rockstar
If anyone rocks the e-commerce industry, it's Michael Atug. His webshop MAW Werkzeug GmbH is almost as old as Amazon. Since 2001 he has been showing the industry how to successfully sell machines and tools in B2B and B2C business via his own web shop and on marketplaces. In addition, Atug is networked in the industry like no other. It is not without reason that W&V named him one of the "100 most important fair heads" in one of its edition of DMEXCO. Atug now also shares his enormous insider knowledge with others - honestly, critically and authentically. His facebook-social media network "Multichannel Rockstars" now includes over 14.000 industry representatives. There is hardly an e-commerce stage in German-speaking countries that he doesn't rock. Atug is also more in demand than ever as a consultant for marketplace strategies and the growing online B2B business. His most important advice to all online retailers is: "Rely on multichannel - and not just on Amazon".
Michael Atug - www.michaelatug.de
